Email Marketing Campaigns

How do you reach customers or prospects in the shortest time possible? Because internet is now common in every household, you may find that your inbox is flooded with email marketing campaigns. However, many of this type of online marketing are not really spam mails. So before you click delete, maybe you should better take a look what the email is all about!

Email Marketing

What is email marketing? This refers to a commercial message to a group of people to directly market a product or service. The emails that are sent to a prospective or current customer can actually be considered as email marketing. The campaigns use advertisements, business request or solicitation for sales or donations. The purpose is to build and establish trust, loyalty and product awareness through online marketing. Email marketing can be sent to your cold lists or warm market database.

Benefits of Email Marketing

Doing email marketing is very cost effective tool to market your brand. It builds long term relationships with your clients or customers. If you are using clear objectives and messages, it can be an effective marketing support online and offline with such relative low cost. The most important element of a good email marketing campaign is to develop your contact list and filter it. In the US alone, researchers estimated that companies spent 1.51B US dollars on email marketing last 2011 and that it will grow to about 2.468B US dollars by 2016. Here are other reasons why email marketing campaigns are popular aside from being cost effective:

• When done correctly, email marketing provides an precise and high return of investment (ROI) because it can be tracked easily. Reports have rated it as second only to search marketing, another effective technique in online marketing.
• Opt-in subscribers make it easier for advertisers to reach more customers to receive emails about subjects which interest them.
• On a typical day, half of the American population checks or sends email and increased email delivery are noted between 01:00 to 05:00 local time which are the highest than those sent at any other time in terms of open and click rates.
• Digital marketers recorded an estimated 15% increase 2009 to £292m in United Kingdom.

 

Email Marketing VS Spam Mails

However, even with a good objective and product, average delivery rate is only 56% with 20% rejected messages and 8% filtered. Legitimate email marketers are confronted with the issue of spamming. Companies thinking of using email marketing campaigns must ensure that they follow the anti-spam laws. Two of these spam laws are Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) in the US and the European Privacy and Electronic Communications Regulations 2003. Email marketing can be a very effective strategy to promote your product. You can keep in touch with your customers and offer them special deals as well as knowledge of any new product. This site will help you find out the key to a successful email marketing campaigns.